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''Can't Buy Me Like'' is a 2013 book by Bob Garfield and Doug Levy. (ISBN 978-1591845775) ''Can't Buy Me Like'' focuses on demonstrating to marketers how to build meaningful business returns in the Relationship Era by cultivating authentic customer relationships. The book was published in March 2013 by the Penguin Group. The book proposes that there is an ongoing shift in marketing from the Consumer Era, where marketers spin product advertising, to the Relationship Era, where companies who have a core purpose and who care about something other than selling products, sell more of their products. It indicates that the success of companies in the Relationship Era is based on authenticity, trust, and relationships. == Synopsis == ''Can't Buy Me Like'' is a narrative that proposes that the Relationship Era is a new direction for marketing and advertising and that a purpose is required for companies to succeed in the Relationship Era. The book is divided into an introduction, 11 chapters, and then an Authors' Afterword and Acknowledgements section. It is written in narrative format and includes case histories from large and small businesses, as well as public and proprietary data. It also includes graphics, charts, and step—by step instructions for succeeding in the Relationship Era. The book emphasizes the importance of purpose in the branding statements of companies. As indicated in the book's introduction, "At the most basic level, Can't Buy Me Like is a book about a simple truth: if you are still selling goods and services by blanketing the world with advertising, trying to persuade or entertain or flatter consumers into submission, you are doing things all wrong. Because the world has changed. A lot." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Can't Buy Me Like」の詳細全文を読む スポンサード リンク
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